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<p>In the previous blog post we looked at <a href="http://blog.beforemario.com/2026/03/nintendo-produced-1960s-promotional.html" target="_blank">Nintendo's business line of promotional playing cards</a>, and zoomed in on a particular set from the 1960s as an example, for Japanese company Kanebo.</p><p>And although playing cards were the main promotional item Nintendo produced, they created other types as well, based on a number of their existing toys.</p> <div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizZL2a6tRoG83yug2bn-fpX6pMD5TjjV8rtnpWaKyT12Lcm2i7Ok4YTddrh2vbFX3aDxk_UbWb3qQN1s9nEtkp_VwvV1NJWqWS2eTlJJjtZHn7sSUkInu5ew08KZmJhIiE46fjzDK_yE6JDs1mdM9fpkJ4c7xj0udCAqGgtGiG6QNpdoleTwsDVtEIy7MS/s2000/Nintendo_Kanebo_DashRider_01.jpg" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizZL2a6tRoG83yug2bn-fpX6pMD5TjjV8rtnpWaKyT12Lcm2i7Ok4YTddrh2vbFX3aDxk_UbWb3qQN1s9nEtkp_VwvV1NJWqWS2eTlJJjtZHn7sSUkInu5ew08KZmJhIiE46fjzDK_yE6JDs1mdM9fpkJ4c7xj0udCAqGgtGiG6QNpdoleTwsDVtEIy7MS/s400/Nintendo_Kanebo_DashRider_01.jpg" width="400" /></a></div> <p>In today's post we will take a closer look at one of those promotional toys, made for that same company Kanebo. This promotion is from the 1970s, and was targeted at boys and men.</p> <div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDkoXZHHmUcC3tvtdStBIHf_uXgSyM5xzvNtRWg-diTMSahSyTN78pXndj0uNeOFkd-oFNU-zONChwvGXNGzaW2IE7Ejt8PsRqtpHa58HJHULTmDLxl9yCySVvuXTQEcnBykNp-E60gmBfAswzTWCqU_3Q2SJ3IoruObPHn_MDbLFRpQVfu0GiD-3ZyOg_/s2000/Nintendo_Kanebo_DashRider_02.jpg" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDkoXZHHmUcC3tvtdStBIHf_uXgSyM5xzvNtRWg-diTMSahSyTN78pXndj0uNeOFkd-oFNU-zONChwvGXNGzaW2IE7Ejt8PsRqtpHa58HJHULTmDLxl9yCySVvuXTQEcnBykNp-E60gmBfAswzTWCqU_3Q2SJ3IoruObPHn_MDbLFRpQVfu0GiD-3ZyOg_/s400/Nintendo_Kanebo_DashRider_02.jpg" /></a></div> <p>It promoted a product line of male grooming items, called <i>Dandy Mark III</i>.</p> <div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCZv3z6_p-1J1cNW5VfZyhl9ie5DBDjDl7tAOm0K6NWW_W5WwgWMvo7wLe_HcBzWupR3T474qxDVlDZ5sUXpg-ilziuTbQHGQnNpYYLlX2yiTotpKrdALex8-Qd1v8IjM_509Xcw0AFl7jHZfi4rOVm_QNIK6U3bSlk4sALGvCC5lV5Nlvh7qa6Ou9apOy/s2000/Nintendo_Kanebo_DashRider_03.jpg" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCZv3z6_p-1J1cNW5VfZyhl9ie5DBDjDl7tAOm0K6NWW_W5WwgWMvo7wLe_HcBzWupR3T474qxDVlDZ5sUXpg-ilziuTbQHGQnNpYYLlX2yiTotpKrdALex8-Qd1v8IjM_509Xcw0AFl7jHZfi4rOVm_QNIK6U3bSlk4sALGvCC5lV5Nlvh7qa6Ou9apOy/s400/Nintendo_Kanebo_DashRider_03.jpg" width="400" /></a></div> <p>At the time Kanebo was already sponsoring a racing team, so it made sense to look in that direction for this promotional item as well.</p> <div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqYMWMpgKmboVPewTbGc2JilFMn0fZNLxD0euAH73J68452IjLEeMABE_tFqUWCIoa8AjYQBs3iZ4H7JB9NULv6J62ifZZBRnKdSzbr8Nk0Q2LkHieamUKZfTULf_CCYaNgoRjbE1Qim8CkKxuGqZXI54re8h-Vx6F12a7zinCjRq2vTQfDwIiEDwavoEr/s2000/Nintendo_Kanebo_DashRider_04.jpg" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgqYMWMpgKmboVPewTbGc2JilFMn0fZNLxD0euAH73J68452IjLEeMABE_tFqUWCIoa8AjYQBs3iZ4H7JB9NULv6J62ifZZBRnKdSzbr8Nk0Q2LkHieamUKZfTULf_CCYaNgoRjbE1Qim8CkKxuGqZXI54re8h-Vx6F12a7zinCjRq2vTQfDwIiEDwavoEr/s400/Nintendo_Kanebo_DashRider_04.jpg" width="400" /></a></div> <p>Kanebo commissioned Nintendo to produce a special variant of its recent <i>Mach Rider</i> (マッハライダー) racing toy, introduced by Nintendo in 1972 under license from American company Hasbro.</p> <div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSQRLflTPnd3YXKDi_o8MJHp8Ws02aa-up63impY8gdbckkGFhv75qIspG_Yb3-enNs67MRxez7BS3THe4lYovd-uxMffzQ_6GiMP3gwrHno3BEI1Fqrtq1OTNpU9dQBVc_zg_NW2ulCi1BNKy-b4JAAMfQDmPPmdqpQmYmRUqNl27Gnfb3tystBwo-gXP/s2000/Nintendo_Kanebo_DashRider_05.jpg" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSQRLflTPnd3YXKDi_o8MJHp8Ws02aa-up63impY8gdbckkGFhv75qIspG_Yb3-enNs67MRxez7BS3THe4lYovd-uxMffzQ_6GiMP3gwrHno3BEI1Fqrtq1OTNpU9dQBVc_zg_NW2ulCi1BNKy-b4JAAMfQDmPPmdqpQmYmRUqNl27Gnfb3tystBwo-gXP/s400/Nintendo_Kanebo_DashRider_05.jpg" width="400" /></a></div> <p>This Kanebo version was called <i>Dash Rider</i> (ダッシュライダー). It was likely given away in a prize draw or competition for the Kanebo Foods division, in some sort of cross-division promotion, whereby the Foods division contributed to the marketing of the (men's) cosmetics products.</p> <div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRhx3_3ISD8s7MJEqQYk9DcdEn_5m6HYxxY5BSo-L3lDbr_sGWg6K26nUJRfppnlA4gzQQ98KkbXiwvVI6lFjySnsf9BJiSKlhhM2_OI80J62TjJxCofklZraBlMCfmLqZqy2jfl4pXOTeWZb0cGcAuKuU3f3jTg-zao3LJLPGtp4_q8TeE47sA2cQc3KA/s2000/Nintendo_Kanebo_DashRider_06.jpg" style="display: block; padding: 1em 0px; text-align: center;"><img alt="" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRhx3_3ISD8s7MJEqQYk9DcdEn_5m6HYxxY5BSo-L3lDbr_sGWg6K26nUJRfppnlA4gzQQ98KkbXiwvVI6lFjySnsf9BJiSKlhhM2_OI80J62TjJxCofklZraBlMCfmLqZqy2jfl4pXOTeWZb0cGcAuKuU3f3jTg-zao3LJLPGtp4_q8TeE47sA2cQc3KA/s400/Nintendo_Kanebo_DashRider_06.jpg" width="400" /></a></div> <p>The box art for <i>Dash Rider</i> was completely redrawn from the original, although it retained most of the general layout design of <i>Mach Rider</i>, except for the picture on the front.</p><a href="http://blog.beforemario.com/2026/04/nintendo-promotional-toys-kanebos-dash.html#more">Read more... »</a>