piss

<p>In design, it's always easer to say "yes" than to say "no." Nobody is hurt by a "yes," so nobody fights against a "yes." That's why applications have <a href="http://ignorethecode.net/blog/2010/02/02/removing-features/">a tendency to grow until they become unwieldy and unusable</a>.</p> <p>Personas are a common tool to make better design decisions, but they're mostly used for feature addition. What do these people need? Who is this feature for?</p> <p>They're a less powerful tool for feature prevention.</p> <p>That's why, in addition to a list of Personas, it can also be helpful to have a list of Anti-Personas. The term "Anti-Persona" has a bunch of different meanings, including people you specifically want to prevent or discourage from using your product, but in our case, they are just Personas we aren't targeting. They're a bad fit for our product.</p> <p>Having these types of Anti-Personas helps delineate the border between features that make sense, and features that are outside of your product's scope.</p> <p>If you're working with Personas, it may be worthwhile to also define Anti-Personas. Together, the two allow for more intentional design decisions, where saying "no" becomes a choice that is easier to make.</p> <br /><br /><p>If you require a short url to link to this article, please use <b><a href="https://ignco.de/794">https://ignco.de/794</a></b></p><hr /><a href="https://pragprog.com/book/lmuse2/designed-for-use-second-edition"><img alt="designed for use cover" height="183" src="https://ignorethecode.net/blog_images/designed_for_use_second_edition.jpg" style="float: left; display: block; margin-right: 10px; margin-bottom: 200px; margin-top: 20px;" width="200" /></a><p><b>But wait, there's more!</b></p><p>Want to read more like this? Buy my book's second edition! <i>Designed for Use: Create Usable Interfaces for Applications and the Web</i> is now available DRM-free directly from <a href="https://pragprog.com/book/lmuse2/designed-for-use-second-edition">The Pragmatic Programmers</a>. Or you can get it <a href="http://www.amazon.com/gp/product/1680501607/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1680501607&amp;linkCode=as2&amp;tag=wisegamersch-20&amp;linkId=74A2IPF6GRYBDDTA">on Amazon</a>, where it's also available in <a href="http://amzn.to/WMI37B">Chinese</a> and <a href="http://www.amazon.jp/dp/4873116082">Japanese</a>.